Tapioca in Japan has enjoyed three big booms of popularity in as many decades. How have new technology and social trends changed the customer needs being met?
Phil M. Jones’s book Exactly What to Say has the magic words to help you connect with your audience on an emotional level.
Facebook’s foray into the virtual currency market has been a topic of heated debate. But why? What makes Libra different from virtual currencies already on the market?
The messaging app Slack went public in summer 2019 through a direct listing…why not an IPO? What are the benefits and drawbacks of different types of listings, particularly for startups?
Seth Godin’s best-selling book This Is Marketing presents a new way to approach marketing for a future of transformation.
McDonald’s Japan Plays Pokémon GO for Business: A Model for How Small Teams Can Leverage Emerging Technologies for Wild Success
McDonald’s Japan raked in huge profits from the Pokemon GO craze by having the foresight to understand the potential of IoT marketing gamification.
Springfield Confidential: What The Simpsons Can Teach Us about Business Longevity, Adaptability, and the Global Market
As the longest-running American sitcom in history, The Simpsons is a treasure trove of business knowledge, from marketing to team management.
Golden Week is slipping byーdon’t waste the chance to read some great books! Here are a few fantastic non-business reads from the Insights staff.
Whether you’re with or without plans this Golden Week, the GLOBIS Insights staff has compiled some of our favorite business books to keep you company.
Tara Westover’s powerful memoir works as a perfect example how business concepts such as critical thinking can enlighten us to personal growth and transformation.