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Melissa McIvor

Editor-in-Chief,

GLOBIS Insights
Ms. McIvor has over 10 years of experience editing, translating, and teaching corporate English at some of the top global companies in Japan, including Coca-Cola Bottlers Japan Inc., Shiseido, and Warner Bros. Japan. She has also provided language services to leading university professors, award-winning scientists, and world-renowned performers. She joined GLOBIS in 2018 and is currently editor-in-chief of GLOBIS Insights.

She holds a BA in international relations from the University of West Florida, as well as a copyediting certification from the University of California San Diego.
MBA Essentials
OCT 11, 2019

A Need Only Tapioca Can Fill: Japan’s Latest Food Craze through the Eyes of Maslow’s Hierarchy

Tapioca in Japan has enjoyed three big booms of popularity in as many decades. How have new technology and social trends changed the customer needs being met?

Career Success
OCT 4, 2019

The Magic Words to Boost Your Communication, Critical Thinking, and Impact

Phil M. Jones’s book Exactly What to Say has the magic words to help you connect with your audience on an emotional level.

Tech & Innovation
SEP 13, 2019

Facebook’s Libra: Virtual Currency Cure or Global Fintech Poison?

Facebook’s foray into the virtual currency market has been a topic of heated debate. But why? What makes Libra different from virtual currencies already on the market?

MBA Essentials
AUG 23, 2019

The Story behind Slack’s Direct Listing Decision

The messaging app Slack went public in summer 2019 through a direct listing…why not an IPO? What are the benefits and drawbacks of different types of listings, particularly for startups?

Career Success
AUG 16, 2019

This Is Marketing: Seth Godin’s Best Seller Teaches Us How to See and Be Seen

Seth Godin’s best-selling book This Is Marketing presents a new way to approach marketing for a future of transformation.

McDonald’s Japan Plays Pokémon GO for Business: A Model for How Small Teams Can Leverage Emerging Technologies for Wild Success

McDonald’s Japan raked in huge profits from the Pokemon GO craze by having the foresight to understand the potential of IoT marketing gamification.

Career Success
AUG 2, 2019

Springfield Confidential: What The Simpsons Can Teach Us about Business Longevity, Adaptability, and the Global Market

As the longest-running American sitcom in history, The Simpsons is a treasure trove of business knowledge, from marketing to team management.

Career Success
MAY 3, 2019

3 Great Reads for Your Golden Week: Personal Growth Edition

Golden Week is slipping byーdon’t waste the chance to read some great books! Here are a few fantastic non-business reads from the Insights staff.

Career Success
APR 30, 2019

3 Great Reads for Your Golden Week: Business Edition

Whether you’re with or without plans this Golden Week, the GLOBIS Insights staff has compiled some of our favorite business books to keep you company.

MBA Essentials
APR 26, 2019

Educated: What an Ex-Survivalist’s Memoir Can Teach Us about Critical Thinking

Tara Westover’s powerful memoir works as a perfect example how business concepts such as critical thinking can enlighten us to personal growth and transformation.