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DEC 4, 2017

Surprise? Yoshito Hori’s Performance on LinkedIn and Social Media

By Brian Cathcart

One of my roles at GLOBIS is conducting the social media (English side) for GLOBIS Corporation. 

I was looking into GLOBIS President Yoshito Hori’s articles on Linkedin articles to see how he was doing on that medium. I looked at the last few postings and number of followers and compared them to some LinkedIn “Superstars” both in Japan and globally. Here are some (surprising!) conclusions (see another article here for the background):

1. In 2013, four or five Japanese “Influencers” were asked to compose articles for what was then “Linkedin Pulse.” Four years later, two of them have given up. Of the survivors, Yoshito Hori is outperforming Hiroshi Mikitani, even though Mikitani has over 11 times more followers.

2. Crunching the numbers a little further, in Japan, Yoshito Hori is No. 1 for three metrics: (a) Average readers per article (b) Record number of readers per article and (c) Readers-as-a-percentage-of-followers.

3. Internationally, Yoshito Hori outperforms Bill Gates and Michael Bloomberg for average reader numbers, and is top for the ratio of readers to followers who read his articles.

(Figures are for the 10 most recent articles posted, as of Oct. 22, 2017).