The 12th annual “Edelman Trust Barometer” surveyed 30,000 people in 25 countries in October and November 2011 about their trust in government, business, NGOs and media. Alan VanderMolen, President & CEO, Global Practices& Diversified Insights Business, Edelman, presented their findings.
---Insights from the Edelman Trust Barometer ---
How Organizations Should Operate to Recover Trust
Date & Time: 11:00-12:30, Tuesday, February 7, 2012
Venue: GLOBIS University Tokyo Campus
Host: Edelman Japan K.K.
Collaboration: GLOBIS Corporation
Speaker: Alan VanderMolen
President & CEO, Global Practices& Diversified Insights Business,
(His presentation starts at 02:10)
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Alan VanderMolen is responsible for the development of the firm's knowledge-based businesses and the development and application of the firm's intellectual capital.
In his role, VanderMolen oversees the firm's global practices (Consumer, Corporate, Health, Public Affairs, Crisis, Technology, Sustainability, and Employee Engagement), its research firm (StrategyOne), and its consulting businesses (including Edelman Consulting and First & 42nd). Included in the firm's intellectual capital, under his direction, are the Edelman Trust Barometer, goodpurpose™, and Edelman Health Barometer.
VanderMolen was formerly the President for Edelman Asia Pacific, a position he held 9 years, from 2002 through 2009. In the role, VanderMolen more than quadrupled the firm's business and drove market entry into Japan, India and Indonesia, as well as acquiring Pegasus Communications, Edelman’s sister firm in China. He also initiated the development of significant proprietary intellectual capital in the areas of Stakeholder Relations, Corporate Trust, Corporate Social Responsibility and Social Media. VanderMolen has worked extensively with clients including Microsoft, Starbucks, Johnson & Johnson and Astra-Zeneca.
VanderMolen's strong personal belief in Corporate Social Responsibility influenced the initiation of Edelman's pro bono work in support of tsunami relief for Save the Children, as well as the firm's regional commitment to water access and stewardship with the Planet Water Foundation.
VanderMolen, based in Chicago, has lived and worked in Hong Kong, Washington D.C., New York, Taipei, Kuala Lumpur, Singapore, Warsaw, and Brussels during his 20-year career. He was recognized as PR WEEK’S Asia-Pacific PR Professional of the Year in 2005.
VanderMolen has been a guest lecturer at The Ohio State University, the National University of Singapore MBA program, Baptist University of Hong Kong and China's Renmin University. He appears regularly on CNN, Bloomberg and CNBC as a commentator on issues related to corporate reputation.
VanderMolen sits on the board of the Planet Water Foundation and is on the curriculum advisory board of Hong Kong Baptist University.
He holds a Bachelor of Arts degree in journalism with a minor in Political Science from Ohio State University, USA. He is avid baseball fan and collector of vintage baseball memorabilia.
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