Japan in the media: what should Japan’s story be, and how should Japan communicate it?

By Tamzin Booth, Fiona Chan, Adrian Monck, Yumiko Ono and Ross Rowbury.

< Session Title >
G1 Global Conference 2014
Breakout Session I <C >
Japan in the media: what should Japan’s story be, and how should Japan communicate it?

< Date > September 15, 2013
< Venue > GLOBIS University, Tokyo Campus
< Duration > 1:17:46

< Session description >
Gone are the days when the phrase “Japan passing” was used to imply the lack of outside attention paid to Japan. The international media now seems to embrace all the hype of Abenomics, although it still remains to be seen whether Japan can add substance to the hype and regain its global significance. How are Abe’s leadership and policies viewed by the foreign media, and how should the priorities of changing Japan be communicated to the global audience? This panel features journalists from leading international media outlets as well as PR and public engagement experts.

Tamzin Booth
Tokyo Bureau Chief, The Economist

Fiona Chan
Senior Economic Correspondent, The Straits Times

Adrian Monck
Managing Director, Head of Public Engagement
World Economic Forum

Yumiko Ono
Managing Editor, WSJ Japan

Ross Rowbury
President and Representative Director, Edelman Japan KK


Tamzin Booth is The Economist's Tokyo bureau chief, writing on Japan's politics, business and economy. She previously covered European business for the newspaper, based in Paris. Before that she was media editor, based in London. She joined The Economist in 2001 as a writer on finance, having previously worked for the Wall Street Journal. Before pursuing a career in journalism, Ms Booth worked in equity research at Salomon Brothers in Hong Kong, specialising in banking, and prior to that she was a trainee chartered accountant at Coopers & Lybrand in London. She studied English literature at Oxford University.


Fiona Chan is Senior Economics Correspondent for Singapore broadsheet The Straits Times and is currently based in Tokyo. She analyses regional and global economic news, mainly focusing on the impact of these external developments on Singapore's economy. In her eight years at The Straits Times, she has also extensively covered real estate and business news and co-authored a book about the policies and history of the Monetary Authority of Singapore, the Singapore central bank and financial regulator. A graduate from the Wharton School of the University of Pennsylvania and Harvard University, she was formerly an investment banker at Bank of America Merrill Lynch.

The World Economic Forum is an independent international organization committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas. Incorporated as a not-for-profit foundation in 1971 and headquartered in Geneva, Switzerland, the Forum is tied to no political, partisan or national interests. Personal: MA, Exeter College, Oxford; MBA, London Business School. 1988, international television journalist and editor with CBS News, ITN and Sky News. 2005, Professor and Head of Journalism, City University, London. With the World Economic Forum: 2009, Managing Director, Head of Communications and Media; currently, Managing Director, Head of Public Engagement. Visiting Faculty Member, Instituto de Empresa, Madrid. External Assessor, University of Hong Kong. Frequent television and newspaper commentator. 2005-06, President, Britain's Media Society. Frequent Chair and Judge, awards juries including International Emmies, BAFTAs, RTS, Broadcast and British Press Awards. Member: BAFTA; Royal Television Society; Media Society. Fellow, Royal Society of Arts. Co-Author: Crunch Time - How Everyday Life Is Killing the Future (2007); Can You Trust The Media? (2008). Recipient of awards.

Yumiko Ono is managing editor of WSJ Japan, The Wall Street Journal’s Japanese-language website and news service. In 2009, Ms. Ono led the launch of jp.WSJ.com, the Journal’s first website in the Japanese language and one of the earliest examples of its rapidly expanding list of local-language websites. Since 2012, she has also overseen the editorial team for Dow Jones Newswires Japanese Language Services, a news service providing translated articles on international equities and markets. She appears regularly on global news programs in Japan, including NHK BS-1’s“Catch! Sekai no Shiten.” Ms. Ono joined the Journal’s Tokyo bureau as a news assistant and interpreter. She became a reporter in 1989, covering business news in Tokyo. In 1994, she moved to New York to cover the retail and advertising industries. She was named the Journal’s Tokyo deputy bureau chief in 2002 and bureau chief in 2003. Ms. Ono grew up in Tokyo, New York and London, and has a bachelor’s degree in international relations from the University of Tsukuba in Japan. Follow her on Twitter at @yumikoono.


Ross Rowbury is President of Edelman Japan. Ross was formerly Senior Managing Director and COO at PRAP, Japan’s largest independent public relations firm. Ross has been advising both foreign and Japanese companies on public relations and media strategy and implementation for close to 20 years.

Ross has worked in the Japan market for 30 years and is fluent in written and spoken Japanese. He has a wealth of experience in management training, strategic consulting and comprehensive communications disciplines. Prior to PRAP, Ross was Managing Director at the Tokyo Office of Gavin Anderson & Company (now Kreab Gavin Anderson) as well as Director at BZW Securities, Tokyo.