Mr. Woody Wade, Principal, Wade & Company, talks about “Senario Planning” and its real-world applications.
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"Scenario Planning" - Thinking Differently about Future Innovation (and Real-World Applications)
Speaker: Mr. Woody Wade, Principal, Wade & Company
Time and Date: 19:00-21:00, Wednesday, May 21, 2014
Venue: GLOBIS Tokyo Campus, Japan
Today's globally intertwined, fast-moving world is filled with uncertainty. One thing that is certain is that the future will be very different from the present and impossible to "predict." That is precisely why it has become ever so more important to identify and prepare for "potential" changes in the global, long-term business environment.
Enter scenario planning.
Today every organization must build its capacity to anticipate for long-term, "multiple different futures," and prepare its strategy accordingly. Effective scenario planning is essential not only for product development and marketing, but also for effective innovation and leadership to consistently create value.
GLOBIS welcomed Mr. Woody Wade, the author of SCENARIO PLANNING: A Field Guide to the Future and a renowned strategic consultant and practitioner of the subject. Using examples based on his vast experiences, Mr. Wade spoke on the process of how to construct possible future scenarios and plan accordingly, with an emphasis on applying the methodology on innovation or innovativeness. He was joined by Tomoya Nakamura, Dean at GLOBIS University, who has been using scenario planning with major corporations in Japan. They engaged in an insightful dialogue on the subject's implication on innovation and organizational leadership, including cases in which scenario planning has been applied in the real world.