Cool Japan 1/2

Japan's Ministry of Economy, Trade and Industry (METI) set up a joint public-private initiative to promote creative industries such as media content, fashion, cuisine and inbound tourism. In this session, experts in related fields will examine how the "Cool Japan" strategy can promote Japan's soft power abroad and contribute to its economic growth.

G1 Global Conference 2011: Breakout Panel Session III-B – "Cool Japan": Strategy for developing and promoting Japan's creative industries 1/2

Harry Cheng
President and Representative Director, La Ditta, Limited.

Danny Choo
Representative Director, Mirai Inc.

Yoshiko Ikoma
Fashion Journalist and Art Producer

Tak Umezawa
Managing Director, Japan, A.T. Kearney


Born Kobe, Japan. Naturalized Japanese citizen. LSE and Oxford graduate. Started off at a Big Six firm in the UK, qualified ATT tax consultant. Assisted Virgin and Dyson in their market entry activities in Japan. Set up La Ditta Limited in Tokyo (2006), and Maido Enterprises Private Limited in Mumbai (2007). Calls Japan, India, and Singapore home, traveling extensively. Works to export Japanese food, drinks, and contents to the increasingly affluent Indian market, and has worked with JETRO, METI, JTA, JNTO, and MAFF on various projects including the Cool Japan initiative. Opened "Feel Japan Café and Shop" in Singapore in October 2011. Published "Been There Done That ‒ A checklist of your travel life" and won the Good Design Award. Subsequently published "Japan Checklist" "Kids Checklist", launching "Anime checklist" and "Barcelona checklist" shortly.

Danny Choo resides in Tokyo and runs a small web and TV production company called Mirai Inc whose main focus is to share Japanese culture with the world through web, TV, print and conferences. Danny works with Japanese companies such as figurine/doll manufacturers, anime/game producers, print publishers, e-commerce retailers and the Japanese government to bridge the gap between Japan and the world by aggregating/disseminating information and providing the technical and conventional means to do so.
Danny is the Director and Presenter on a TV show called Culture Japan which is broadcast weekly on Tokyo MX TV in Japan, across the whole of Asia on the Animax Network and across America on Mnet America.

Graduated from Tokyo University of Foreign Languages majoring French language. 1998-2002 Vogue Japon deputy editor in chief, 2002-04 Elle Japon deputy editor in chief, producing the articles on fashion and art. 2004-08 marie claire Japon, editor in chief producing the new type of women's magazine in Japan, featuring the fashion and the social articles. In 2008 got Independent and started the career as a freelance journalist covering fashion, art, life style, ethical issue, and social subject. Director of NPO "Service Grant (PROBONO) Japan", Director of Cultural Foundation of Issey Miyake, Committee of JFW(Japan fashion week), Committee of Cool Japan conference, General producer of WAO (craft renaissance) project.


Tak Umezawa has advised leading corporations in Japan and the US. Areas of expertise include strategy, innovation, marketing and organization. He served the firm’s global board until 2014.
He has supported the Japanese government on developing "Cool Japan" strategy. He also sits on the "Tax Commission" organized by Cabinet Office, and “Technology Advisory Committee” for the Tokyo Organising Committee of the Olympic and Paralympic Games.
He appears as commentator on “World Business Satellite,” a business news program on TV Tokyo. He leads the "NEXTOKYO Project," a future-vision project for TOKYO by leading experts in urban planning, design, sports, art and business.
He holds a Bachelor’s degree in Law from the University of Tokyo, and a Master’s in Business Administration from MIT Sloan School of Management.