Neo Asia Challenge 4: Scott Brimmer

Mr. Steven Neo, Full-time MBA Candidate of GLOBIS University in Tokyo, discusses the "Neo Asia Challenge" with a variety guests from various businesses and cultures in Japan and Asia.

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Neo Asia Challenge No. 4 – Scott Brimmer

Guest: Scott Brimmer, Director/Brewmaster, Brimmer Brewing K.K.
Host: Steven Neo Say Bin, 2012 MBA Candidate, GLOBIS University
Date: June 22, 2013
Venue: Brimmer Brewing K.K. Kawasaki factory
Duration: 13:38

Reflection by interviewer:
In a matured Japanese beer market that is dominated by five major companies (Asahi, Kirin, Suntory, Sapporo, Orion), Scott Brimmer has managed to carve out a successful business venture by brewing great craft beers that have won two bronze awards at the International Beer Competition in 2012. The Japanese craft beer market is currently experiencing dramatic growth which is fueled by consumer interests and passionate brew masters, such as Scott Brimmer, that are willing to make a long-term commitment in developing the domestic craft beer market. More importantly, Scott has taught me about the importance of long-term planning and consumer relationships. Despite the attractiveness of the export market, it is more important for Brimmer Brewing to maintain its long-term relationship with domestic consumers, and to slowly build organizational capabilities before expanding into overseas markets. -- By Steven Neo Say Bin

Guest Speaker

Brimmer Brewing was created in the summer of 2011 with the passion and promise of producing the finest ales and lagers in Japan using all natural ingredients and traditional brewing methods. Brew Master and Founder Scott Brimmer brings a wealth of international brewing experience and accolades ensuring each beer produced is true to its individual style and first class in every way. Every beer produced at the Brimmer Brewery is the “brewer’s choice” following an unbridled pursuit of character and flavor. We believe in the simple principal of Quality and Consistency. Each style we make is as individual as the people drinking them, so order a Brimmer beer and we’ll deliver the quality you deserve! Prepare yourself for premium American and British style ales along with deliciously smooth yet crisp easy-drinking German lagers.

Dialogue Partner

Mr. Steven Neo Say Bin is an avid technologist who is enthusiastic about the latest technologies and media. He began his career as a web developer for a tech start-up, and moved on to developing military tank management systems for ST Electronics, and designing and creating desktop and web applications for Lucasfilm San Francisco and Singapore. After graduating from GLOBIS' full-time MBA program in 2013, his goal is to become a visionary leader that uses technology and media to innovate and change societies. In his free time, he creates cross-platform mobile applications to solve daily issues that he encounters, and blogs about the latest technologies. Find him on LinkedIn:

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