Local versus Global: Where to draw the line? 2/3

When multinational corporations seek to increase presence in markets overseas, how much should they adapt to each local market, and how much should they retain their global, universal values as a company? This GLOBIS Top Seminar looks into how the Daimler Group, a German automaker which is one of the largest producers of premium cars, Mercedes-Benz, and the world’s biggest manufacturer of commercial vehicles, tackles this subject.

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GLOBIS Top Seminar: Daimler Series Part 1
"Local versus Global: Where to draw the line?" - Daimler in Japan and Asia –
No.2 of 3

Speaker: Mr. Kintaro Ueno, CEO, Mercedes-Benz Japan
Time and Date: 19:00 – 21:00, Friday, Feb 15, 2013
Venue: GLOBIS University, Tokyo, Japan
Language: English
Duration: 24:51

About the Daimler Seminar Series:
This is the first in a series of five seminars that will be held at various GLOBIS campuses over an eight-month period in 2013. This seminar series builds on the collaborative effort by the Daimler Group and GLOBIS University, to foster leaders who will drive the reconstruction efforts in the disaster-hit regions of Tohoku.

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