Professor Mark Milstein of Cornell University discussed sustainability as a method of dealing with social and environmental issues by strategically creating new markets at GLOBIS's Professional Seminar. He showed why sustainability is becoming more important for global enterprises, including Japanese companies. Using case examples from his current research and consulting, Prof. Milstein described how "Experiential Learning" was a critical component of creativity and innovation. Finally, he described the implications for Japanese companies. This seminar video will serve as a useful reference for people interested in the business opportunities related to Global Sustainability and its relationships with Japan.
Professional Seminar: "The Rise of Sustainable Global Enterprises: How companies can make both business and the world better"
Speaker: Dr. Mark Milstein, Johnson Graduate School of Management, Cornell University
Time and Date: 19:00 - 21:00, Tuesday, May 15, 2012
Venue: GLOBIS University, Tokyo, Japan