How can companies make both business and the world better?

Professor Mark Milstein of Cornell University discussed sustainability as a method of dealing with social and environmental issues by strategically creating new markets at GLOBIS's Professional Seminar. He showed why sustainability is becoming more important for global enterprises, including Japanese companies. Using case examples from his current research and consulting, Prof. Milstein described how "Experiential Learning" was a critical component of creativity and innovation. Finally, he described the implications for Japanese companies. This seminar video will serve as a useful reference for people interested in the business opportunities related to Global Sustainability and its relationships with Japan.

Professional Seminar: "The Rise of Sustainable Global Enterprises: How companies can make both business and the world better"

Speaker: Dr. Mark Milstein, Johnson Graduate School of Management, Cornell University
Time and Date: 19:00 - 21:00, Tuesday, May 15, 2012
Venue: GLOBIS University, Tokyo, Japan
Language: English
Duration: 1:40:28


Professor Milstein is director of the Center for Sustainable Global Enterprise and lecturer at the Samuel Curtis Johnson Graduate School of Management at Cornell University. He oversees the center's work on sustainable innovation and low-income–or base of the pyramid–enterprise development. Dr. Milstein teaches and conducts research on strategy, decision making, technology management, and innovation.

Milstein's own research is focused on how and why firms generate new business growth opportunities by treating social and environmental challenges as unmet market needs. His work includes private sector approaches to poverty alleviation and technology commercialization strategies to catalyze sustainable innovation.

Dr. Milstein’s research projects cover a wide range of areas, from economic development in Afghanistan, Iraq, Africa, and the Philippines to multinational collaboration on corporate approaches to enterprise development in Latin America, China, and Africa. He also consults with a number of multinational firms, small- and medium-sized enterprises, and NGOs, including Caterpillar, Suncor, the U.S. Army, and Schering-Plough.

Milstein earned a BA in economics and Japanese from the University of Michigan. He later earned both an MBA in general management and an MS in natural resource policy from the University of Michigan's dual-degree Corporate Environmental Management (now Erb) Program. He received his PhD in strategic management from the University of North Carolina at Chapel Hill.

Dialogue Partner

At GLOBIS, Mr. Nakamura teaches subjects in the leadership area and has conducted various global training programs to GLOBIS' corporate clients. Prior to GLOBIS, Mr. Nakamura joined Marubeni Corporation and while seconded to Advantage Partners, worked on the reorganizations of invested companies. As General Manager of Fuji Machinery Mfg. & Electronics Corporation, he contributed in the rapid reorganization of the company. As Senior Managing Director at Sun-Life Corporation, he introduced a progressive ESOP for more than 250 employees, including part-time workers. Mr. Nakamura also writes a column, "Ki and Management" periodically at GLOBIS.JP. Mr. Nakamura earned his MBA from Harvard Business School and a BA from Hitotsubashi University.

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