The New Digital Reality: Managing Change in Japan’s TV Industry
In the mad global grab for a piece of the digital entertainment frontier, how can Japan’s terrestrial broadcasters compete?
What’s Happening to My TV? The Mad Scramble to Save Japan’s Failing TV Industry
Japan’s TV industry is struggling to cope in the age of transformation. Networks are slashing budgets and refocusing priorities…but some of these strategies may be counterproductive.
The Streaming Wars: Is Disney Too Late?
Is Disney’s entry into digital streaming too late to pose a threat to the big players?
A Need Only Tapioca Can Fill: Japan’s Latest Food Craze through the Eyes of Maslow’s Hierarchy
Tapioca in Japan has enjoyed three big booms of popularity in as many decades. How have new technology and social trends changed the customer needs being met?
The Story behind Slack’s Direct Listing Decision
The messaging app Slack went public in summer 2019 through a direct listing…why not an IPO? What are the benefits and drawbacks of different types of listings, particularly for startups?
McDonald’s Japan Plays Pokémon GO for Business: A Model for How Small Teams Can Leverage Emerging Technologies for Wild Success
McDonald’s Japan raked in huge profits from the Pokemon GO craze by having the foresight to understand the potential of IoT marketing gamification.
Springfield Confidential: What The Simpsons Can Teach Us about Business Longevity, Adaptability, and the Global Market
As the longest-running American sitcom in history, The Simpsons is a treasure trove of business knowledge, from marketing to team management.
The Miracle of Amazon’s Digital Supply Chain
Amazon founder Jeff Bezos didn’t invent supply chain management, but he’s certainly proven the tremendous potential of digital platforms. Starting…
Can Netflix Clear the Chasm in the Japanese Market?
What’s holding Netflix Japan back from the success of its American counterpart? A marketing analysis uncovers some key clues.
Insights into the Japanese Craft Beer Industry
How did craft beer come to Japan, and what is the state of the market today?