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39 results found for Strategy
Global Japan
DEC 24, 2019

The New Digital Reality: Managing Change in Japan’s TV Industry

In the mad global grab for a piece of the digital entertainment frontier, how can Japan’s terrestrial broadcasters compete?

Tech & Innovation
DEC 17, 2019

What’s Happening to My TV? The Mad Scramble to Save Japan’s Failing TV Industry

Japan’s TV industry is struggling to cope in the age of transformation. Networks are slashing budgets and refocusing priorities…but some of these strategies may be counterproductive.

Global Japan
NOV 29, 2019

The Streaming Wars: Is Disney Too Late?

Is Disney’s entry into digital streaming too late to pose a threat to the big players?

MBA Essentials
OCT 11, 2019

A Need Only Tapioca Can Fill: Japan’s Latest Food Craze through the Eyes of Maslow’s Hierarchy

Tapioca in Japan has enjoyed three big booms of popularity in as many decades. How have new technology and social trends changed the customer needs being met?

MBA Essentials
AUG 23, 2019

The Story behind Slack’s Direct Listing Decision

The messaging app Slack went public in summer 2019 through a direct listing…why not an IPO? What are the benefits and drawbacks of different types of listings, particularly for startups?

McDonald’s Japan Plays Pokémon GO for Business: A Model for How Small Teams Can Leverage Emerging Technologies for Wild Success

McDonald’s Japan raked in huge profits from the Pokemon GO craze by having the foresight to understand the potential of IoT marketing gamification.

Career Success
AUG 2, 2019

Springfield Confidential: What The Simpsons Can Teach Us about Business Longevity, Adaptability, and the Global Market

As the longest-running American sitcom in history, The Simpsons is a treasure trove of business knowledge, from marketing to team management.

Tech & Innovation
JUL 26, 2019

The Miracle of Amazon’s Digital Supply Chain

Amazon founder Jeff Bezos didn’t invent supply chain management, but he’s certainly proven the tremendous potential of digital platforms. Starting…

Global Japan
APR 9, 2019

Can Netflix Clear the Chasm in the Japanese Market?

What’s holding Netflix Japan back from the success of its American counterpart? A marketing analysis uncovers some key clues.

Global Japan
SEP 10, 2018

Insights into the Japanese Craft Beer Industry

How did craft beer come to Japan, and what is the state of the market today?