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22 results found for Marketing
Career Success
AUG 16, 2019

This Is Marketing: Seth Godin’s Best Seller Teaches Us How to See and Be Seen

Seth Godin returns to the bestseller list with This Is Marketing, a book about how marketing in the new era can be a force for change. It’s a great read…

McDonald’s Japan Plays Pokémon GO for Business: A Model for How Small Teams Can Leverage Emerging Technologies for Wild Success

…up and GO. Why haven’t other companies thought of using geolocation for marketing before? Well, they have. Location-based marketing isn’t anything new, but many companies avoid it due to a…

Career Success
AUG 2, 2019

Springfield Confidential: What The Simpsons Can Teach Us about Business Longevity, Adaptability, and the Global Market

As the longest-running American sitcom in history, The Simpsons is a treasure trove of business knowledge, from marketing to team management.

Tech & Innovation
JUL 26, 2019

The Miracle of Amazon’s Digital Supply Chain

Amazon founder Jeff Bezos didn’t invent supply chain management, but he’s certainly proven the tremendous potential of digital platforms. Starting…

MBA Essentials
MAY 28, 2019

4 Secrets to Building Brand Presence

Yoshito Hori, president of GLOBIS University and managing partner of GLOBIS Capital Partners, shares his perspective on branding.

Global Japan
APR 9, 2019

Can Netflix Clear the Chasm in the Japanese Market?

What’s holding Netflix Japan back from the success of its American counterpart? A marketing analysis uncovers some key clues.

Career Success
OCT 3, 2018

From Outbound to Inbound: Evolving with Japan’s Globalization Strategy

Many Japanese companies have evolved their globalization strategies to a more inbound model in recent years. How can businesses from other regions…

Career Success
OCT 2, 2018

How Digital Leadership and Design Thinking Can Transform Your Business

Digital technology has had an undeniable impact on business. But how can business leaders use this technology to meet customer needs…

Career Success
OCT 1, 2018

Digital Marketing Psychology in Asia

Williams, founder of Global Digital Mojo and lecturer of Digital Marketing Psychology at GLOBIS University, shares the answers to these questions and provides an overview of digital marketing trends across Asia….

Global Japan
SEP 10, 2018

Insights into the Japanese Craft Beer Industry

How did craft beer come to Japan, and what is the state of the market today?