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12 results found for Marketing
Career Success
OCT 3, 2018

From Outbound to Inbound: Evolving with Japan’s Globalization Strategy

Many Japanese companies have evolved their globalization strategies to a more inbound model in recent years. How can businesses from other regions…

Career Success
OCT 2, 2018

How Digital Leadership and Design Thinking Can Transform Your Business

Digital technology has had an undeniable impact on business. But how can business leaders use this technology to meet customer needs…

Career Success
OCT 1, 2018

Digital Marketing Psychology in Asia

Williams, founder of Global Digital Mojo and lecturer of Digital Marketing Psychology at GLOBIS University, shares the answers to these questions and provides an overview of digital marketing trends across Asia….

Tech & Innovation
FEB 19, 2018

The Essence of Japanese Philosophy and Innovation at Toyota

“Blossom where you are right now.”  (今あるその場で花を咲かせなさい)                            …

Tech & Innovation
JAN 11, 2018

Dreamforce: 2018 Marketing will Utilize AI, Cloud Computing, and… Your Community

Dreamforce, one of the world’s largest sales & marketing conferences, was hosted by Salesforce again (as always) in San Francisco, and I was privileged to participate. Over 2,700 sessions were conducted…

Tech & Innovation
JAN 10, 2018

Dreamforce: Three Marketing Trends for 2018 (1 of 2)

jobs being created. Three New Trends I saw three main marketing trends from the event. The first is that the age of true “one-to-one” marketing is finally here. As a…

Global Japan
DEC 21, 2017

Corporations struggle to catch up to digitally savvy consumers in Japan

…may explain why digital transformation in general, and the digital transformation of marketing in particular, has been lagging behind the robust demand of tech-savvy consumers. Marketing, the frontrunner in digital…

Global Japan
MAR 10, 2017

Communicating the Spirit of Okinawa

Continuing his interviews on innovation in the Japanese service industry, Cris Vlad interviewed Ms. Akiko Katsuki, Head of Customer Relations at the…

MBA Essentials
FEB 21, 2017

What the Cab Driver Taught Me

It didn’t matter. As he pulled away from the casino and down the ramp toward Las Vegas Boulevard, he looked…