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17 results found for Marketing
MBA Essentials
MAY 28, 2019

4 Secrets to Building Brand Presence

Yoshito Hori, president of GLOBIS University and managing partner of GLOBIS Capital Partners, shares his perspective on branding.

Global Japan
APR 9, 2019

Can Netflix Clear the Chasm in the Japanese Market?

What’s holding Netflix Japan back from the success of its American counterpart? A marketing analysis uncovers some key clues.

Career Success
OCT 3, 2018

From Outbound to Inbound: Evolving with Japan’s Globalization Strategy

Many Japanese companies have evolved their globalization strategies to a more inbound model in recent years. How can businesses from other regions…

Career Success
OCT 2, 2018

How Digital Leadership and Design Thinking Can Transform Your Business

Digital technology has had an undeniable impact on business. But how can business leaders use this technology to meet customer needs…

Career Success
OCT 1, 2018

Digital Marketing Psychology in Asia

Williams, founder of Global Digital Mojo and lecturer of Digital Marketing Psychology at GLOBIS University, shares the answers to these questions and provides an overview of digital marketing trends across Asia….

Career Success
MAR 20, 2018

Marketing Professor by Day, Opera Singer by Night

…consumed by her other passion: opera. Q: After marketing for Dentsu, working at Ogilvy & Mather, and helping prepare marketing for the 2002 FIFA Korea/Japan World Cup, why did you…

by GLOBIS Insights Staff
Tech & Innovation
JAN 11, 2018

Dreamforce: Future Marketing Will Depend on AI, Cloud Computing, and Community

It’s becoming evident that marketing systems cannot survive without AI. Amazon and Facebook are obviously aware of this, but even general websites are now catching on, using AI to customize…

Tech & Innovation
JAN 10, 2018

Dreamforce Marketing Challenges and Trends for the Fourth Industrial Revolution and the Age of B2I

disappear as a result of the Fourth Industrial Revolution, these will be offset by the jobs being created. 3 New Marketing Trends Three main marketing trends emerged at the event….

Global Japan
DEC 21, 2017

Corporations struggle to catch up to digitally savvy consumers in Japan

…may explain why digital transformation in general, and the digital transformation of marketing in particular, has been lagging behind the robust demand of tech-savvy consumers. Marketing, the frontrunner in digital…