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88 results found for Marketing
MBA Essentials
NOV 17, 2016

There’s More to Marketing Than Meets the Eye

…This is when I realized that marketing is much more complicated than I thought. So much so that I started to redefine my own notions about marketing and its range.  Contrary…

Career Success
MAR 20, 2018

Marketing Professor by Day; Opera Singer by Night

Company. All this time, she balances teaching with being an active musician.   You did marketing for a major automaker at Dentsu, worked at Ogilvy & Mather, and helped with FIFA Marketing preparing…

Tech & Innovation
JAN 11, 2018

Dreamforce: 2018 Marketing will Utilize AI, Cloud Computing, and… Your Community

Dreamforce, one of the world’s largest sales & marketing conferences, was hosted by Salesforce again (as always) in San Francisco, and I was privileged to participate. Over 2,700 sessions were conducted…

Tech & Innovation
JAN 10, 2018

Dreamforce: Three Marketing Trends for 2018 (1 of 2)

jobs being created. Three New Trends I saw three main marketing trends from the event. The first is that the age of true “one-to-one” marketing is finally here. As a…

Career Success
OCT 1, 2018

Digital Marketing Psychology in Asia

Williams, founder of Global Digital Mojo and lecturer of Digital Marketing Psychology at GLOBIS University, shares the answers to these questions and provides an overview of digital marketing trends across Asia….

MBA Essentials
JUL 12, 2016

Data-Driven Marketing: A New Frontier

GLOBIS University Faculty Ryoko Takei discusses the new frontier of Data-Driven Marketing® with Adobe, a new online MBA course at GLOBIS. Learn about data-driven marketing, what is necessary for success…

MBA Essentials
OCT 6, 2016

Is Marketing a Matter of Cult or Culture?

…sampling of a consumer who behaves differently depending on the context he or she is in. Still, one thing’s for sure: in marketing, the need for cultural insight is indefensible….

Career Success
SEP 13, 2016

Action 73. Adopt a Spectrum Auction Process to Escape “Spectrum Socialism” and Promote Privatization and Marketing of the Spectrum!

…market principles, has protected vested interests. The solution is obvious: the “marketing” of radio waves. It is necessary to introduce a “spectrum auction” process to leave purchases to market principles…

Career Success
SEP 20, 2012

First GLOBIS Reunion

…Age.” It was very interesting. “People” are at the center of Marketing 3.0, which uses differentiation to produce value. Marketing 1.0 is product-centric and Marketing 2.0 is customer-centric. Session participants…

Global Japan
DEC 21, 2017

Corporations struggle to catch up to digitally savvy consumers in Japan

…may explain why digital transformation in general, and the digital transformation of marketing in particular, has been lagging behind the robust demand of tech-savvy consumers. Marketing, the frontrunner in digital…