Christian Kuhna

adidas Group HR Strategy Director, Think Tank Future Trends & Innovation

Christian Kuhna

adidas Group HR Strategy Director, Think Tank Future Trends & Innovation

Within the adidas Group HR Strategy Team, Christian built up the Think Tank for Future Trends and Innovation, translating global trends into strategy, organizational design and innovation & culture change projects. As a strategy and communication expert with a focus on innovation, collaboration & knowledge management, he covers the spectrum of internal and external communications, as well as change management. He developed the strategy and concept of the first adidas Group Corporate University, established and led the adidas Group Internal Communication Team.

Previously, at Siemens, Christian defined the external and internal web strategy, built up Issue Management, and worked as a Corporate Spokesperson and member of the Corporate Brand and Web Core-Teams. At Daimler Chrysler he headed web projects, like the set-up of the external and internal web sites for the merger of Daimler-Benz AG and Chrysler Corporation in 1998.

Christian grew up in England, India, Nigeria and Greece. With a Chinese wife, Greek stepmother, Hungarian brother-in-law and Dutch sister-in-law, he is living in his very own United Nations community.

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