The Essence of Branding and the Fragmentation of the Media (Video)

Mr. Ueyama discusses how the concept of branding has been changing as well as different strategies for achieving brand recognition. He also explains how these strategies have changed through the times and the challenges currently being faced.

GLOBIS Professional Seminar
The Essence of Branding and the Fragmentation of the Media
Speaker: Mr. Shuichiro Ueyama
Time & Date: 19:00 - 20:30, Friday, August 5, 2011
Venue: GLOBIS Tokyo Campus

Mr. Shuichiro Ueyama, currently a consultant who led the successful release of the Sony Walkman in the company's advertising division, expresses his views on how to build a brand through various media channels.

Mr. Ueyama discusses how the concept of branding has been changing as well as different strategies for achieving brand recognition. He also explains how these strategies have changed through the times and the challenges currently being faced. With his dynamic and colorful presentation, you will learn how the world's top marketers think about making their brands known.

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