Learning from the Sony Walkman (Video)

Mr. Shuichiro Ueyama worked for Sony's advertising division when the Walkman was created and became a success and even today works directly with internationally well-known executives. While at Sony, he witnessed and supported global success of the Walkman. Mr. Ueyama discusses his experience in building a strategy to make the Walkman successful, and the innovative spirit and original lifestyle of the Sony founder, the late Akio Morita.

GLOBIS Professional Seminar
Learning from the Sony Walkman: Building Global Careers and the Secrets of Global Product Successes
Speaker: Mr. Shuichiro Ueyama, President of Ueyama and Associates, Inc.
Time & Date: 19:00 - 20:30, Friday, April 15, 2011
Venue: GLOBIS Tokyo Campus

How are successful global products made? Many business people are confronted with this issue.

While at Sony, Mr. Ueyama witnessed and supported global success of the Walkman. He discusses his experience in building a strategy to make the Walkman successful, and the innovative spirit and original lifestyle of the Sony founder, the late Akio Morita.

Utilizing his experience at Sony, Mr. Ueyama continues to work independently as an international consultant, including as adviser for former UK Prime Minister Margaret Thatcher and for the Virgin Group. At this Seminar, he spoke about how to build a global career in the midst of a rapidly changing global environment.

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