Perspectives on the Great Eastern Japan Earthquake (Video)

In light of the recent disasters that hit Japan, the ways that the media communicates its messages have a tremendous impact on the audiences, both in Japan and overseas. Mr Rowbury talks about how different media broadcasted different messages to different audiences and the effect it had on each.

GLOBIS Professional Seminar
The Great Eastern Japan Earthquake: Perspectives from the Japanese and International Media
Speaker: Mr. Ross Rowbury, President & CEO at Edelman Japan

In light of the recent disasters that hit Japan, the ways that the media communicates its messages have a tremendous impact on the audiences, both in Japan and overseas

In this Professional Seminar, Mr. Rowbury talks about how different media broadcasted different messages to different audiences and the effect it had on each. He also refers to the role that social media played in distribution of information, and how audiences used it in rescue efforts and to develop their own interpretations of the events.

Mr. Rowbury also connects this event to the larger picture and how communications and news in Japan and about Japan have changed, and what have remained the same. Furthermore he discusses what opportunities we have as MBA students and what business professionals should do to take advantage of these trends.

(This article was originally published on August 19, 2011)

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