Local versus Global: Where to draw the line? 1/3

When multinational corporations seek to increase presence in markets overseas, how much should they adapt to each local market, and how much should they retain their global, universal values as a company? This GLOBIS Top Seminar looks into how the Daimler Group, a German automaker which is one of the largest producers of premium cars, Mercedes-Benz, and the world’s biggest manufacturer of commercial vehicles, tackles this subject.

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GLOBIS Top Seminar: Daimler Series Part 1, No.1 of 3
"Local versus Global: Where to draw the line?" - Daimler in Japan and Asia –


Speaker: Dr. Albert Kirchmann, Head, Daimler Trucks Asia
Time and Date: 19:00 – 21:00, Friday, Feb 15, 2013
Venue: GLOBIS University, Tokyo, Japan
Language: English
Duration: 22:08

About the Daimler Seminar Series:
This is the first in a series of five seminars that will be held at various GLOBIS campuses over an eight-month period in 2013. This seminar series builds on the collaborative effort by the Daimler Group and GLOBIS University, to foster leaders who will drive the reconstruction efforts in the disaster-hit regions of Tohoku.

Guest Speaker

Dr. Albert Kirchmann became Chief Executive Officer and President of Mitsubishi Fuso Truck and Bus Corporation in June 2009. He also concurrently serves as Head of Trucks Asia. Previously, he held positions within Daimler AG (previously DaimlerChrysler AG) as Head of Finance & Controlling Business and Product Planning of Daimler Trucks & Buses. Dr. Kirchmann has also been in charge of Business Development, Controlling and Finance in the Commercial Vehicle Division beginning in 2004, and responsible for the Strategy, Controlling and Planning Sector in the Powertrain Business Unit beginning in 1997. He served as Director of Corporate Planning and Controlling at Mercedes-Benz in Spain. Dr. Kirchmann joined Daimler-Benz AG in 1984 after studying industrial engineering at the University of Karlsruhe and receiving his doctorate.

Mr. Kintaro Ueno became President and CEO of Mercedes-Benz Japan in December 2012, rising through the ranks with more than 25 years experience at the company. Prior to becoming the first Japanese CEO of his company, he served as Vice President of Sales and Marketing Division beginning in 2007. His previous positions include Managing Director of the Network Development and Commercial Vehicles Division as well as Director of HR and Administration. Mr. Ueno joined Mercedes-Benz Japan in the Passenger Car Sales Department after graduating from Waseda University with a degree in social science.

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