Nissan launched the Global Media Center in 2011, an in-house newsroom to produce multimedia content for its online and social media platforms. Dan Sloan, Editor-in-Chief, discussed changing forms of storytelling in global corporate communications.
GLOBIS Knowledge Creation Seminar: "Medium as the Message: Nissan Global Media Center and 21st Century Brand Narrative" Part1
Speaker: Dan Sloan, Editor-in-Chief, Nissan Global Media Center
Time and Date: 12:00 – 13:30, Monday, July 9, 2012
Venue: GLOBIS Corporation, Tokyo, Japan